![]() The answer: “A suite of streaming advertising solutions that provide interactive, advanced advertising products that drive engagement, reach younger demographics and amplify advertisers’ messages across the company’s streaming platforms.” But how would it attract advertisers away from more established streaming platforms? Given the growing popularity of OTT advertising- OTT ad revenue increased by more than 1265% between 20-there was no doubt that Discovery+ would fight for some market share. “With Discovery+, we are seizing the global opportunity to be the world’s definitive product for unscripted storytelling, providing households and mobile consumers a distinct, clear and differentiated offering across valuable and enduring lifestyle and real-life verticals,” said David Zaslav, President and CEO of Discovery, Inc. Discovery+ would also include content from the Magnolia Network, the next adventure in the life of the widely popular HGTV stars Chip and Joanna Gaines. On launch day, advertising partners included Kraft Heinz, Lowe’s and Toyota.īut has this initial growth and interest from big brands been enough to lure other advertisers to Discovery+? Discovery+ Woos Consumers with the World’s Best Real-life Entertainment Offeringĭiscovery+ boasts more than 60,000 episodes from Discovery’s iconic brands, like HGTV, Food Network, TLC, plus the BBC’s Natural History collection and A&E Networks’ Group Nine.ĭiscovery also announced that the platform would be the new streaming home of the Olympic Games in Europe and Eurosport’s premium sports offering. Like most new streaming platforms, Discovery+ is built on an ad-supported model. To help propel it to this point, Discovery+ launched a partnership with Verizon that gave select customers 12 months of Discovery+ for free. ![]() ![]() Since then, Discovery+ has attracted a respectable audience, surpassing 20 million paid subscribers by the third quarter of 2021, which exceeded internal targets. In January 2021, the world’s largest collection of non-fiction content became available to the masses. ![]()
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